Big Ticket Agency

Meta ads that find buyers, not form fills.

If you close a handful of big-ticket sales a week, Meta never sees enough of them to learn what a buyer looks like.
So it learns from whoever fills out your form, and your team spends the week calling people who won't buy.

Big Ticket Agency gives Meta a better target to aim for, so your budget goes after the people who actually buy.
You talk directly with the people running your ads.

Book a free 15‑minute audit or call (512) 910-5944
Form fills Qualified Buyers Where Meta aims today Where Meta aims after the fix

The problem

Why high-ticket ads chase form fills

Ads used to be won by media buyers working hundreds of settings: audiences, placements, times of day.
Today Meta's AI does that work for you.
You give it one goal, and it goes and finds more people who complete it.

  1. What changedOne lever

    Meta's AI handles the targeting now.
    The lever left in your hands is the goal you tell it to aim for.

  2. The catch~50 a week

    The AI needs about 50 of those goals a week to learn.
    A store selling $60 yoga pants can aim straight at sales.
    A business selling $20,000 products never closes 50 a week.

  3. The resultForm fills

    So high-ticket campaigns aim at form fills, and Meta gets very good at finding people who like filling out forms.
    Few of them buy, and your sales team pays for it in wasted calls.

How it works

Give Meta a better target

The goal you give Meta is the biggest lever left in your ads.
Sales are too rare to aim at, and form fills teach it the wrong lesson.
The answer sits in between.

Sales Too rare
The real goal, but a few a week isn't enough for Meta to learn from.
Form fills Wrong lesson
Plenty of them, but Meta learns to find people who fill out forms.
Qualified leads Aim here
Frequent enough for Meta to learn from, and close enough to a sale that it starts finding buyers.
21% lower

cost per quality lead, on average, when Meta tested this approach with 1,031 advertisers in 2025, against campaigns aimed at raw form fills. Source

The offer

Start with a 60-day pilot

We run it on your own ad account, alongside whatever you're doing now.

Week 1
Record your current cost per lead and add the qualifying question to your form.
Weeks 2–3
Connect your lead stages to Meta and confirm every event arrives.
Week 4
Split your budget: half on your current setup, half aimed at qualified leads.
Weeks 5–8
Compare the two halves and send you a one-page report on which won.

The terms

  • You keep paying Meta directly for your ad spend.
  • We work through partner access to your ad account and never need your password.
  • We run it side by side with your current campaigns.
    If it doesn't beat them, you don't pay our fee.
Talk about a pilot

Who it's for

A good fit if

  • You close a handful of big sales a week,
    not hundreds of small ones.
  • You sell online, or close through quotes and consults.
  • You already run Meta ads, or you're ready to start.
  • You track leads in a CRM, or you're willing to start.

Outdoor living, spas and pools, custom builds, cabinetry, equipment and home improvement, across Texas.

Ground rules

Your data stays clean

  • No bought data lists and no scraped audiences.
  • Nothing about your customers' finances or background is sent to Meta.
  • Your ad account, pixel and customer data stay yours.

Experience

Where our team has done the work

7years in marketing
30+businesses marketed
4ad platforms: Meta, Reddit, X and TikTok

  1. Koncept Millwork

    2025–2026
    Meta and social ads · freelanceCustom cabinetry and millwork, Houston

    Ran social and Meta ad campaigns for a custom cabinetry and millwork company.

  2. 2K International

    2025–2026
    Meta and social ads · freelancePallets, crates and building materials, Houston

    Ran social and Meta ad campaigns for a building-materials supplier.

  3. Toolhouse.ai

    2024–2025
    Paid social · contractAI developer platform

    Ran paid campaigns on Meta, Reddit, X and TikTok.

  4. Samsung Engineering

    2023–2024
    Brand project coordination · full-timeEngineering and construction

    Coordinated brand messaging and local campaigns, managed relationships with local officials, and interpreted in real time for executives.

  5. Apple TV, via Welocalize

    2022–2023
    Copywriting and ad distribution · contractSports streaming

    Wrote ad copy and handled ad distribution for Apple TV's MLS and MLB campaigns.

  6. Builders Backbone

    2019–2022
    Marketing · full-timeConstruction business platform, Houston

    Ran marketing for more than 30 Houston construction businesses on the platform.

Next step

Book a free 15‑minute audit

We'll look at your live Meta ads, tell you what they're optimizing for today, and show you what it would take to optimize for buyers.
No pitch deck.

Pick a time

Email
sean@bigticketagency.com
Phone
(512) 910-5944
Based in
Austin, Texas. Working with businesses across Texas.